CASE STUDY | Imagine the Possible Campaign | North Shore Congregation Israel

Case Study

Nov 17

NSCI approached us with the goal of creating an artful donor recognition solution for their synagogue, designed by the renowned architect Minoru Yamasaki. Drawing inspiration from the architecture, the lakeside location on Lake Michigan, and the abundant natural light, we began our design process.

Discovery & Precedents

During the discovery phase, as we gained a deeper understanding of our client's preferences, we presented a series of design precedents to help establish and refine the desired aesthetic direction. Presenting design precedents is a valuable step in the design process as it promotes clarity, efficiency, and collaboration, ultimately leading to a more successful and satisfying outcome for all everyone involved.

Selected Initial Concept

We presented four different concepts integrating the preferences established from the preferred precedents.

After this round of concept drawings, we determined to only utilize one wall.

REVISED CONCEPT RENDERING

Selecting a concept allowed us to hone in on some of the key decision points as we further developed this concept. We were able to integrate selected lighting fixture into this round of revisions.

Through these drawings we were able to explore different ways of listing the names and other visual preferences for the wall as a whole.

TYPOGRAPHY STUDY

This round of drawings and renderings helped us determine the way we wish to have the names organized and we studied font size. We determined some preferences on how the categories would be organized and how font size and panel color play a role in identifying those categories.

At this point in the process we were able to input the actual names that will be on the plaques. We presented 3 different options for how those names will be listed and how the font sizes can differentiate between the plaques.

SITE MEASURE AND FULL SIZE PRINT

With the help of a full size print and having it in the space for the first time valuable decisions were made regarding font size and color. There were several rounds of revisions after our site measure that included changes to the copy size, colors, and layout adjustments based on the measurements.

We tested how well resin can be laser engraved at different sizes on a sample piece of resin to prove this could work as a method.

We CNC cut our aluminum frame and the resin. We ensured the resin fit snugly into the frame - proving our selected method is working.

SAMPLE PRODUCTION

The production of samples not only offers our clients a tangible preview of the end result but also validates the feasibility and efficacy of our construction methods. It is a mutually beneficial process that ensures our clients can visualize the outcome while providing us insights in to the challenges and possibilities of our chosen methods.

Design Development & Construction

Now that the design if further developed, we show our sample to approve finishes and other preferences. This meeting we discussed details showing how the donor wall will be constructed on the wall. This information is valuable to our clients and to our makers as production will begin soon.

Digital Color Study

A digital color study was completed to address feedback on the color of the resin after our first sample meeting. Upon gaining approval of the colors we immediately began preparation for our resin pour.

Final Sample & Colors

This final round of samples was used to approve the color we would backfill the names and to show the final color of the resin. We showed them on a range of colors to prove legibility. The preferences chosen in our last meeting such as a matte finish on the resin are fully utilized this round.

Final Resin Pour

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Resin Production & Finishing

Our trays of resin were CNC cut into the shapes that fit into the frame. Once we get the individual blocks back we begin preparing the blocks with names to be sent to the engraver. Then we focus on finishing the blocks without names to achieve the desired matte finish.

Frame Production

Due to material limitations, our frame was cut into parts and fitted together. We assembled the frame prior to installation. Acrylic was used behind the frame to act as a stopper for the blocks.

Donor Name Proofing Process

Ensuring a thorough and collaborative proofing process for a donor recognition wall is of utmost importance to us. We aim to offer ample opportunities for error correction and seek approval from all stakeholders involved. Once the names were approved we were able to begin laser engraving the donor names onto the individual blocks.