Campaign Information

Your campaign drives everything about how we approach designing a donor wall. Some useful information we like to have as we are preparing to start the process of designing a donor wall include:

• Goals of your campaign (number of donors, size of campaign)

• The purpose for the campaign

• Is the campaign open or closed? Will your donor wall need to be updated? How often?

• Messaging and branding associated with the campaign

• Are there giving levels?

Location

Having a clear understanding of where you plan to install the donor wall is valuable to your campaign and this entire process. According to Harvard Business School, organizations incorporating donor recognition into their fundraising approaches are prone to experience a surge in recurring contributions and enhanced lifetime value from their donors. Available space, visibility, and architectural and logistical considerations drive this entire process.

• Will the wall visible enough to recognize current donors and inspire future donors?

• Is the space appropriate for the goals of this campaign?

• Will this wall serve any other purpose?

• Will lighting be necessary?

• Architectural and interior features throughout the space

• Is this new construction, what kind of prep will need to happen to the existing wall prior to installation?

Design Goals

Our goal is to develop concepts that align with your vision and audience. Come to the meeting prepared to discuss the following:

• Any ideas, visuals, concepts you want us to consider

• Brand/Campaign style guides

• Materials you wish to include

• Do you want individual donor plaques?

• Will giving levels be separated?

• How will this function in the space?

• Is there a deadline?

Budget

Donor recognition is an investment and the budget allocated for the project should be carefully considered. Association of Donor Relations Professionals recommends investing 1-2% of your capital campaign budget on donor recognition. It’s important to note that all of the topics discussed on this page have an impact on the budget of your donor wall.

By carefully considering your campaign information, the location of your donor wall, and design goals, you can begin to plan and allocate the appropriate resources for your donor recognition project.

Having a clear understanding of your financial parameters will help us propose a suitable system for you. We can help you achieve the optimal balance between expressing appreciation to your donors and managing the financial aspects of your capital campaign.